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Dance Studio owners: Are you making this mistake?

ballet-studio-owner

The BIGGEST mistake Dance Studios are making in their marketing right now…

Here’s a BIG question for you this week, lovely Dance Informa readers!

When it comes to your studio, are you marketing what you DO or are you marketing what you GIVE? You see, one of the biggest challenges is how to promote your studio in a highly saturated, competitive market when EVERYONE is trying to promote the same thing!

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/pH6vl6VFzmA” frameborder=”0″ allowfullscreen></iframe>

Every studio offers ballet, jazz, tap, hip hop etc. We need to discover your unique positioning and differentiation in the market.

The wonderful thing is that every studio is different. Some studios are more technique focused. Others give amazing performance opportunities. Whilst some studios pride themselves on individual nurturing and personalized attention.

Really step into the hearts and mind of that parent who is choosing a studio for their child. What are they looking for? What is important to them? How do they want their child to feel? What would turn them off choosing your studio? The more we can understand what your dream student is seeking in a studio, the more we can tailor your marketing message to speak directly to their hearts.

In a nutshell, shifting your marketing message to share what the students will EXPERIENCE at your studio as opposed to what you do in your studio is a wonderful way to connect more with your marketing and start attracting more students.

It’s not about the class itself, it’s about painting a beautifully vibrant picture of how they’re going to feel when they’re in the class.

The studio with the most connection in their marketing will win – and the best thing is that all it takes is a few little tweaks.

In the comments below, share how you describe the experience at your studio…

And, if you’re looking for more guidance on how to craft your studio’s marketing message, the best place to start is in the Free “30 Enrollments in 30 Days” mini course. This course has been designed for studio owners and will walk you through how to rapidly ramp up your registrations. Click here and watch the first video now. 

Here’s to more passion, more profits and more purpose in your studio!
All my best,
Chantelle

By Chantelle Bruinsma Duffield of studioexpansion.com

ClassJuggler

By: The Dance World Editor

From: Dance Informa

ClassJuggler

ClassJuggler Dance (www.danceclassjuggler.com), celebrating 10 years of service, is the premiere web-based business management tool of dance schools.

Rated #1 in customer service by customers, ClassJuggler functions as your dance studio’s “backend” system, simplifying the business of running your school. Our intelligent “cloud-based” software tools are continuously improving, giving you ever-better business intelligence, business control, and business efficiencies!

ClassJuggler Dance expands the business capabilities of your school with easy-to-use features, including online class scheduling, student management, parent accounts management, instructor management, business intelligence reporting, and customer self-service
ClassJugglertools such as online bill pay and class signup.


Location: Serving schools throughout the US, Canada, United Kingdom, and Australia


ClassJuggler

Tel: (866) 214-6128
Email: info@classjuggler

DanceClassJuggler.com 

Boss Ballet Barres

By: The Dance World Editor

From: Dance Informa

 

Boss Ballet BarresBoss Ballet Barres provides the strongest free-standing dance and fitness barres available in North America.  Popular with studio owners, schools and home-users alike, they are the first choice for some of the biggest names in dance and fitness.  Using a patented design and high-strength structural steel, all Boss Ballet Barres come with a Lifetime Guarantee. You will see our Barres in some of the most famous professional dance companies across the continent, as well as many colleges and universities.  From one of our smaller, affordable 4 and 6-foot Intermediate Barres, all the way up to our longest 14-foot Extended Boss Barre Pro series, every one of our barres is constructed from the highest-quality components, and individually inspected with care before shipping, every time.

Feel free to contact us any time at info@balletbarresonline.com, to discuss your barre needs.

12-Foot Extended Boss Barre Pro
Our 12ft (144 Inch) Extended Boss Barre Pro is a specially-engineered version of our Pro Barres. The latest design to come out of our R&D Department, a special process was created to add extreme tensile strength and deflection-resistance to the middle of the barre. This allowed us to eliminate a third upright leg in the center of the horizontal bars, and have very minimal “sag”, if any at all. Our Boss Barre Pro Series consists of our strongest barres, using a larger diameter tube than our Intermediate Barres, for maximum strength when being used by 10 dancers in a school or studio setting. This strength allows for extra durability in a daily-use environment, while the smooth powder-coated finish retains its appearance for many years. Already in use in schools and studios across North America, our Pro Barres are the premium choice for instructors, professionals and competitions.

 

Features

  • Designed for users from beginner to professional
  • Ultra-strong construction using structural steel tubes
  • Extremely easy to set-up and take down using only one tool (provided)
  • Choice of semi-gloss black or white powder coated finish
  • Great for home, small studio/school use
  • Wide-stance leg system for maximum stability12 Foot Ballet BarreBoss Ballet Barres
    1-888-301-6403info@balletbarresonline.com
    www.balletbarresonline.com

Staff Training Made Easy

By  on July 13, 2015
By: The Dance World Editor
DTW_training_MAINBy Angela D’Valda Sirico of Dance Teacher Web

The main season is over and we have had the excitement of the recitals and all end of year performances, and although some studios continue running over the summer offering programs for their dancers, it is usually a quieter time as families take their vacations and children go to sleep away camps. Summer is a wonderful time to re-train your staff or to bring new staff members in to train from scratch.

At the end of each season we like to take a look back at how the business ran and to find ways to make improvements and help our employees do a better job in a more productive way. Even the most seasoned staff member can use a little motivation and some new ideas on how to operate the studio. Perhaps you feel that your studio is running at its optimum level and that is fantastic but I would suggest that you take a more in depth look because in my experience even when things appear to be running smoothly there is inevitably something that we can improve upon!

I have found that the best way for me is to meet with my staff first of all and write down any ideas that they may have as to how the day to day operation of the studio can be streamlined, and then find real ways that we can implement these ideas. Between their ideas and ones that we come up with there is always something to be done. It is really helpful to talk and listen to your staff because they are, after all working at your business year round and will have a good knowledge of ways to improve their job. Sometimes you may feel that they could improve on some aspect of their work and if that is the case they will need some training to help them improve in that direction.

This is a good time to listen to how they are answering the phone and talking to both present and future customers. Perhaps they are forgetting to say something that you feel is important to point out to customers, they may just have slightly watered down what you want them to say and not even be aware of it. We had one front desk person who was good at her job but always in a bit of a hurry and she would end up saying so much to customers that she overwhelmed them with a lot of noise and only confused them. She meant well but in her quick fire delivery she really wasn’t listening to what the customer had to say and consequently didn’t get the right message to them. We re-trained her to stop and take a breath and to talk at a slower pace so that if gave the other person a chance to explain what they were looking for. She really responded well and now has a great delivery. As I used to say to her, “Less is more!” and in this case it certainly was.

If you have hired someone new it is much easier to train them when it is not as crazy and hectic so that they have a chance to absorb all of the materials that are used to manage the studio plus how it operates on a day to day basis. We have always found that it is so helpful to have a manual for the staff. The manual simply lays out in a clear and concise way how to handle everything at the front desk and in the office, Of course, there are always exceptions to every rule but it is great as a referral and a tool to keep everyone on the same page.

Whether you are training or re-training your staff it is a good idea to do it over a period of days. I have found in the past that if I throw too much at them at one time things definitely get lost in the shuffle so again, making a plan of what needs to be covered and what day you are going to cover it with them will make a big difference to all.

Running any business is an ongoing process and it is not only a challenge but can also be a lot of fun to make everyone who works for you stay on their toes! Find out where you think the organization has the weak links and then go in like a surgeon and fix them together with your staff. Everyone will feel more organized and revitalized when new ideas are implemented. Once you have finished the training, reward your employees by taking them for a nice meal away from the studio and have a toast together for the new and improved business that you are all a part of.

Finding the True Meaning of Teaching Dance

By Angela D’Valda Sirico of Dance Teacher Web

By: The Dance World Editor

As a teacher you are probably earning a sustainable salary, but also think of success as not only being a monetary thing. It’s also about having happiness, successful relationships and the ability to help your students not only attain success in dance but in their lives as well. If we are able to give back to the society we live in by helping the people around us we will feel challenged and fulfilled and know that we have a mission for our life. Perhaps that all sounds a little out there but it really is true. We need to express ourselves and realize our uniqueness to feel satisfied in our daily lives. Just as we need to challenge our students, so must we do that with ourselves too! The things that truly move you will give you the passion that you need to bring into your classes and your daily life.

Ask yourself a few simple questions: 

  1. What are your core values?
  2. Who do you admire most as a person and professional?
  3. What goals should you set for yourself?
  4. What human cause affects you most or is dearest to your heart?
  5. What can you do to help and how can you use your professional knowledge?
  6. How can you provide the people around you with a memorable experience?   DTW_TeacherInspiration_MAIN

Establishing your core values is important because only by doing that do we really find out what is important to us. Easy, you say, but is it? Start the process by making a list of all the values you most admire in others and then rate them from 1-10. There are no bad values it just depends which are more important to you. If you understand this you will understand what gives your life the most meaning. If your life has more meaning you will be capable of giving more to your relationships both personal and professional. Your teaching will take on new meaning and your ability to create content for classes and choreography will be greater. So often we have no real time to think clearly so find a place to go where you will be uninterrupted as you do a little self-analysis.

Deciding who you most admire in any part of your life may not be difficult but understanding exactly why, may take more time. Whatever the reasons, don’t be intimidated by them but learn from them and find ways to apply the same principles to yourself.

Goal setting is always important but make sure that you set them for all areas of your life, not just your professional one. Find out what you would most like to change and then write down a plan to make it come true. Visualizing your dreams and goals on a daily basis really does work. It trains your mind to accept nothing less. Don’t live someone else’s goals, set your own and make a decision to move forward.

Do you have a cause that is close to your heart? Is there some injustice that you would like to help make right? Whatever moves you is the direction you should go towards. Do research on the subject, start small and don’t try to change the world overnight. Once you get started on the road to helping a cause all kinds of opportunities could present themselves to you. Find out how you can use your expertise to help those less fortunate and then just take that first step.

Making memorable moments for the people around you is really not difficult if you are aware of what makes them happy and fulfilled. It is not always the grand gesture that has the most impact, sometimes it is just doing small things or having a moment that people really value and remember. I always think of one of my former students when I think of memorable moments as a teacher. This young man was extremely thoughtful and yet quite a difficult personality to teach but no matter what, that student would always remember to bring me a chocolate with almond flavor because he knew I liked it. That small gesture is ingrained in my memory and happened many years ago. It was just one human being reaching out to another. Isn’t that really what makes it all worthwhile?

Discovering more about ourselves helps us to give more to others. Staying focused on what is important to us gives us the power to be able to extend our knowledge and empathy to our students and our employers. Challenging ourselves helps us to stay ahead of the game as teachers and individuals to live a happier and more successful life

About Angela D’Valda Sirico

Originally from England, Angela received her early training from one of Margot Fonteyn’s childhood teachers, Carol Bateman. She later attended the Arts Educational Trust and was invited to perform with the Festival Ballet in London, but decided instead to continue her studies in the US. Angela began an extremely varied professional career performing around the world, and later met her husband Steve Sirico while filming a TV special. After years of performing together around the world, their focus shifted to teaching. Angela is a published author, as well as Co-Founder of Dance Teacher Web. www.danceteacherweb.com

Secret Cure for Ingrown Toenails

By: The Dance World Editor

 By: Shannon Marie Rugani

As if dancing on my toes wasn’t painful enough, I suffered from ingrown toenails for years. It got to the point that I didn’t even know what a healthy toenail was supposed to look like. I saw a podiatrist who said that I should have surgery to remove part of the ingrown toenail. The recovery time would take two to three months before I would be able to dance again. I didn’t want to miss out on dancing for that long so I suffered through dancing on four ingrown toenails.

One of my colleagues told me about an old wives’ tale to get rid of ingrown toenails. I was so desperate to try anything that I gave it a try. It worked! Not only did they go away, they have never come back!

According to the old wives’ tale, you cut a V-shape into the center of the toenail. The nail gravitates toward the weakest part of the nail, so if the sides are weak, the nail will grow toward the side resulting in ingrown toenails. By cutting the V in the center of the nail, it starts growing toward the V to close the gap. The nail starts growing in rather than out. This is such a simple yet effective cure and I’ve been cutting a V into my toenails ever since.

For those of you who do not have ingrown toenails, I’ll tell you how to prevent them. Cut your toe nails straight across, then use a nail file to smooth the sharp ends of the nail. Stop somewhere around the tip of the toe before it becomes too short to prevent sensitivity. If you keep your nails square, you will be able to avoid ingrown toenails.

ingrowntoes

I am not a podiatrist, but I hope this simple trick helps you either get rid of ingrown toenails or prevent them from ever happening. Happy dancing!

For more on Shannon Marie Rugani click here

 

Dancer Recommended Recipes!

By: The Dance World editor

By:  Amy Omernick

dancerreicpesblog

Check out what these dancers recommend as great recipes for dancers! We have a few of our own too.

 

Kimberly Braylock, San Francisco Ballet
Kale Chips
Click here for the recipe via Smitten Kitchen 

Melissa Chapski, Ellison Ballet
Chia Raspberry Drink
Click here for the recipe via Mama Natural

Miko Fogarty, Indiana Ballet Conservatory
Dried Mango
Click here for the recipe via POPSUGAR

Samantha Figgins, Alvin Ailey American Dance Theater
An Avocado and Hummus
Click here for the recipe via Inspired Taste

Angeli Mamon, Pacific Northwest Ballet
Luna Bars
Click here for the recipe via Chocolate-covered Kate 

Shannon Rugani, San Francisco Ballet
Greens Energy Bar
Click here for the recipe via Epicurious

Danielle Hernandez, The Dance World Editor  & Competitive Latin Dancer

Strawberry/Kiwi Smoothie (add a scoop of protein 11-14 grams recommended)

Click here for the recipe via All Recipes 

Want more on healthy dancer recipes? Email the Dance World Editor!

danielle@on1dancewear.com

 

Pilates & Dance

PILATES & DANCE

By: The Dance World Editor

By: Kristen Padden

Looking for the perfect cross training exercise to enhance your dance technique?
Pilates may be just the thing to help you strengthen your core while increasing flexibility and it happens to be lots of fun too!pilatesimage1

Dance greats like Mikhail Baryshnikov, George Balanchine, Rudolf von Laban, Hanya Holm, and Martha Graham all used the Pilates method!

WHAT IS PILATES?
Pilates is a mind-body exercise program developed by Joseph Pilates in the early 20th century. Pilates uses movement and breath to stretch, strengthen, and balance the body. Full body movements performed on a mat, or using specially designed equipment, focus on the core muscle groups of the abdomen and the back.

THE PILATES – DANCE CONNECTION
Although founder Joseph Pilates was not a dancer, he worked with many famous dancers when he moved to the United States from Europe. Dance greats like Mikhail Baryshnikov, George Balanchine, Rudolf von Laban, Hanya Holm, and Martha Graham worked with Pilates and often sent their dancers to see him for injury rehabilitation.

So why did these dance masters, and hundreds of dancers since, take to Pilates so eagerly? For one, both disciplines use the whole body, and focus the mind in their movements. Both Pilates and dance tend to create long and lean muscles, and use resistance and momentum to work on strength, flexibility, and posture.

In addition, many of the exercises in isolate key muscles used in dance technique, thus naturally strengthening dance movements. When I studied dance in college, Pilates training was part of a body alignment class I took. After several months of working on the Pilates Reformer apparatus, I noticed my balance in ballet class had improved, as did my pirouettes, and strength in jumping.

pilatesimage2

 

Click HERE for more on Pilates

How to do a Firebird Leap

How to do a “Firebird Leap”

By: The Dance World Editor

To properly execute a Firebird leap you need to do the following…

1. Take a good preparatory plie and use the momentum from that plie to execute the leap.

2.  While pressing your front leg forward with a pointed foot, simultaneously arch your back with arms in an open or closed 5th position and bring the back leg into attitude position.

3. Always finish your landing with proper plie rolling through the feet to prevent injury.

 

Healthy Food Choices

Healthy food choices for Dancers

By: The Dance Wolrd Editor

By Emily C. Harrison MS, RD, LD. via Dance Informa
www.dancernutrition.com.

If you are one of the many people who have had a hard time losing a few pounds using traditional approaches of counting calories and fat grams, then it’s time for a new approach. New Year’s resolutions give us an enthusiastic opportunity to seize the day, but how do we really make change happen and stick to it in a sustainable way?  “Sustainability” has become such a buzzword that can all too easily lose its impact or become cliche.  But making choices that are sustainable for our bodies, our busy lives, and the environment is exactly what we have to do to make a lasting difference.  The beauty of the sustainability approach, is that when you stop obsessing over calories, fat grams, and carbs, you open yourself up to making delicious food choices based on more positive criteria.

#1 Eat Real Food 

Before you make a food choice, ask yourself if it’s real food. “Eat food, not too much, mostly plants”.  Michael Pollan’s famous quote sounds so simple, but in this day of ultra processed food, we have to actually define “real food”.  This means fresh, unprocessed fruits, vegetables, beans, seeds, nuts and whole grains.  If the food label is longer than a typical tweet, or if you don’t recognize some of the ingredients, then rethink eating it.  This doesn’t have to be hard. Instead of a pop tart for breakfast, grab overnight oats out of the fridge.  Instead of cheese puffs from the vending machine, pack almonds and a clementine.  Instead of chicken nuggets for lunch, have a hummus, cucumber, spinach sandwich on whole grain bread with lentil soup.  Don’t stress about calories, simply plan ahead to aim to get a fruit or veg at each meal and snack.

#2 Eat Clean 

Eating real food (not from packages, boxes, cans, or plastic) automatically limits your exposure to some substances that have been linked to weight gain, learning challenges, and even sometimes cancer.   Packaged, conventional products often have more sugar, salt, fat, additives, preservatives, colors, dyes, GMOs, pesticides, herbicides, and nasty chemicals like BPA.  Bisphenol A (BPA) is a chemical found in the lining of canned foods, plastic packaging, and some drink bottles.  There are numerous studies linking BPA and the rising rates of obesity 1,2,3,9. The obesity epidemic is multifaceted and bigger than just our over consumption of calories, but chemicals, hormones, and antibiotics in our food are thought to be contributing factors 1,2,3,10.

When you consider what else could be in your food besides calories and fat you automatically begin to make choices that support a healthy weight.  Don’t be misled by healthwashing claims that your bag of chips are “natural”4.  The word “natural” on your food package isn’t clearly defined in the U.S..  Instead, take 15 minutes to boil some quinoa, toss with dried fruit, nuts, and some olive oil dressing and presto you have dinner without any packages going to landfill.  Throw some beans, onion, and green pepper in the slow cooker, serve with rice, and dinner will be waiting for you when you get home from a long day.  Make extra to save.  No packages required, the calories will naturally be lower than something from a box, and you limit your exposure to obesogenic substances.  The Centers for Science in the Public Interest and The Environmental Working Group have wonderful tools that allow you to know more about how substances can affect the human body 3,4,8,9.

#3 Your Food Choices Affect More Than Just Your Waistline

Your food choices affect others. When you make the decision to buy a burger and soda you choose food products that come from a very unhealthy system.  Sodas and even bread contain high fructose corn syrup which is genetically modified to withstand spraying of industrial herbicides. The meat is likely from a factory farm that routinely uses antibiotics which contribute to antibiotic resistant infections in people (in the U.S.). It is estimated that 90,000 people die each year from antibiotic resistant infections and resistance is a major public health crisis10. Children who live near factory farms have higher rates of asthma and farm animal waste runoff has been linked to e. coli outbreaks10.  Red meat production contributes heavily to pollution5,6,9,10. Choose a veggie burger instead, you’ll get less calories and fat but you also positively impact others on the planet.

Ultimately you are voting with your fork to decide what kind of future you want. This New Year, instead of worrying about calories, make a real sustainable difference by eating clean, eating less meat and dairy, and eating with the seasons. You just might be surprised how sustainable eating affects your waist line (and waste line) well after January’s burst of motivation has worn off.

Emily Harrison
Emily Cook Harrison MS, RD, LD
Emily is a registered dietitian and holds both a bachelor’s and master’s degree in nutrition from Georgia State University. Her master’s thesis research was on elite level ballet dancers and nutrition and she has experience providing nutrition services for weight management, sports nutrition, disordered eating, disease prevention, and food allergies. Emily was a professional dancer for eleven years with the Atlanta Ballet and several other companies. She is a dance educator and the mother of two young children. She now runs the Centre for Dance Nutrition and Healthy Lifestyles. She can be reached at emily@dancernutrition.com
www.dancernutrition.com

Sources:

1. Association Between Urinary Bisphenol A Concentration and Obesity Prevalence in Children and Adolescents. JAMA. 2012;308(11):1113-1121.  jama.jamanetwork.com/article.aspx?articleid=1360865
2. BPA in food packaging tied to childhood obesity: http://contemporarypediatrics.modernmedicine.com/contemporary-pediatrics/news/modernmedicine/modern-medicine-feature-articles/bpa-food-packaging-cont?page=full
CDC.gov, Overweight an Obesity:  www.cdc.gov/obesity/childhood/index.html
3. Center for Science in the Public Interest: Chemical Cuisine, Learn about Food Additives: www.cspinet.org/reports/chemcuisine.htm
4. Center for Science in the Public Interest: Eating Green. www.cspinet.org/EatingGreen/
5. Live Science:  www.livescience.com/22050-heat-waves-high-death-tolls.html
6. Years of Living Dangerously: http://yearsoflivingdangerously.com/topic/heat/
7. Healthwashing: www.huffingtonpost.com/andy-bellatti/healthwashing_b_4101450.html
8. CSPI Food Day: Food Impact Quiz: www.foodday.org/14questions
9. Environmental Working Group. ewg.org
10. Industrial Farm Animal Production in America: a report of the Pew Charitable Trusts and Johns Hopkins Bloomberg School of Public Health. 2010.

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