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Dance Studio owners: Are you making this mistake?

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The BIGGEST mistake Dance Studios are making in their marketing right now…

Here’s a BIG question for you this week, lovely Dance Informa readers!

When it comes to your studio, are you marketing what you DO or are you marketing what you GIVE? You see, one of the biggest challenges is how to promote your studio in a highly saturated, competitive market when EVERYONE is trying to promote the same thing!

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Every studio offers ballet, jazz, tap, hip hop etc. We need to discover your unique positioning and differentiation in the market.

The wonderful thing is that every studio is different. Some studios are more technique focused. Others give amazing performance opportunities. Whilst some studios pride themselves on individual nurturing and personalized attention.

Really step into the hearts and mind of that parent who is choosing a studio for their child. What are they looking for? What is important to them? How do they want their child to feel? What would turn them off choosing your studio? The more we can understand what your dream student is seeking in a studio, the more we can tailor your marketing message to speak directly to their hearts.

In a nutshell, shifting your marketing message to share what the students will EXPERIENCE at your studio as opposed to what you do in your studio is a wonderful way to connect more with your marketing and start attracting more students.

It’s not about the class itself, it’s about painting a beautifully vibrant picture of how they’re going to feel when they’re in the class.

The studio with the most connection in their marketing will win – and the best thing is that all it takes is a few little tweaks.

In the comments below, share how you describe the experience at your studio…

And, if you’re looking for more guidance on how to craft your studio’s marketing message, the best place to start is in the Free “30 Enrollments in 30 Days” mini course. This course has been designed for studio owners and will walk you through how to rapidly ramp up your registrations. Click here and watch the first video now. 

Here’s to more passion, more profits and more purpose in your studio!
All my best,
Chantelle

By Chantelle Bruinsma Duffield of studioexpansion.com

Getting your students to perform

By: The Dance World Editor

By: By Angela D’Valda Sirico of Dance Teacher Web

DTW_perform_MAIN

With the new season just ahead of us it is important to get our students to perform for shows, competitions and in class! Students need to understand that it’s not just about the technique but to also get them to understand how to express themselves through their performance. When children are young it is relatively easy to get them to perform because they haven’t developed all the inhibitions that come along with pre-teen and teens, but once those hormones start to come to life it can be an uphill struggle to get them to just enjoy their dancing. Usually it is because they are afraid to demonstrate any emotion because they feel so unsure of themselves, but for those that have these issues they definitely need help to feel confident letting it all come out!

I don’t encourage “mirror dancers,” but very often students are afraid to really look at themselves in the mirror and to actually like what they see. This is the first hurdle that they need to get over. You know the dancers that I am talking about, the ones whose eyes are always darting from side to side giving a look of total insecurity. I encourage my dancers to get acquainted with themselves and to look in the mirror and see someone who looks fabulous and exciting instead of dull and unattractive. To find the qualities in their faces that they like and to make different expressions to see which ones they think reflect their personalities best. Of course, in the beginning they are unable to look at themselves without giggling and feeling supremely embarrassed but the more they get used to looking at their faces the more they begin to see their redeeming features. Then the key is to get them to dance to different types of music so that they can have an opportunity to express whatever feelings are appropriate.

Just as we teach technique so must we teach performance skills to our students so that they are truly able to not only express themselves but also to reach out to their audiences with something powerful and meaningful. There is so much emphasis today on how many leaps and turns dancers can do and all the other tricks that are used in choreography that the message can sometimes be very confusing to young dancers. Of course we want them to have clean, strong technique but let’s not get away from the real reason people dance, and that is as a means to express themselves. Let’s not override the beauty of movement and the feeling of being at one with the music, the pure joy and empowerment of making something memorable on stage that will leave the audiences wanting more!

I always tell my dancers that the technique is the vehicle to help them bring the most that they can to their dancing. It is extremely important to have correct technique, and the more you have the more possibilities open up for a dancer to show the world how talented they are, but technique alone does not a dancer make! There are many technically great dancers in every major city who struggle on a regular basis to find a job performing because they have become so hung up on only perfecting their technique that they have forgotten why they wanted to dance in the first place. I find this so sad because they probably didn’t have a teacher who could help them to develop their individuality and confidence to a point that they felt comfortable with themselves so that they could get out on a stage and express their feelings to their audiences. Some people are just shy and find it so difficult to come out of themselves and put their feelings on display, however if you can get them to do it as teens they will go out into the world with confidence and this will help them even if they don’t become performers because they will be well received everywhere.

Once dancers understand the whole picture and everything that is needed to make a terrific performance, they will fall in love with dance all over again! They definitely need help to arrive at this conclusion unless they just happen to have that “it” factor, but as we know, those individuals are few and far between. The more we are able to help them find themselves, the more they will be able to give to their audiences, and the better they will feel about themselves in general.

ClassJuggler

By: The Dance World Editor

From: Dance Informa

ClassJuggler

ClassJuggler Dance (www.danceclassjuggler.com), celebrating 10 years of service, is the premiere web-based business management tool of dance schools.

Rated #1 in customer service by customers, ClassJuggler functions as your dance studio’s “backend” system, simplifying the business of running your school. Our intelligent “cloud-based” software tools are continuously improving, giving you ever-better business intelligence, business control, and business efficiencies!

ClassJuggler Dance expands the business capabilities of your school with easy-to-use features, including online class scheduling, student management, parent accounts management, instructor management, business intelligence reporting, and customer self-service
ClassJugglertools such as online bill pay and class signup.


Location: Serving schools throughout the US, Canada, United Kingdom, and Australia


ClassJuggler

Tel: (866) 214-6128
Email: info@classjuggler

DanceClassJuggler.com 

Boss Ballet Barres

By: The Dance World Editor

From: Dance Informa

 

Boss Ballet BarresBoss Ballet Barres provides the strongest free-standing dance and fitness barres available in North America.  Popular with studio owners, schools and home-users alike, they are the first choice for some of the biggest names in dance and fitness.  Using a patented design and high-strength structural steel, all Boss Ballet Barres come with a Lifetime Guarantee. You will see our Barres in some of the most famous professional dance companies across the continent, as well as many colleges and universities.  From one of our smaller, affordable 4 and 6-foot Intermediate Barres, all the way up to our longest 14-foot Extended Boss Barre Pro series, every one of our barres is constructed from the highest-quality components, and individually inspected with care before shipping, every time.

Feel free to contact us any time at info@balletbarresonline.com, to discuss your barre needs.

12-Foot Extended Boss Barre Pro
Our 12ft (144 Inch) Extended Boss Barre Pro is a specially-engineered version of our Pro Barres. The latest design to come out of our R&D Department, a special process was created to add extreme tensile strength and deflection-resistance to the middle of the barre. This allowed us to eliminate a third upright leg in the center of the horizontal bars, and have very minimal “sag”, if any at all. Our Boss Barre Pro Series consists of our strongest barres, using a larger diameter tube than our Intermediate Barres, for maximum strength when being used by 10 dancers in a school or studio setting. This strength allows for extra durability in a daily-use environment, while the smooth powder-coated finish retains its appearance for many years. Already in use in schools and studios across North America, our Pro Barres are the premium choice for instructors, professionals and competitions.

 

Features

  • Designed for users from beginner to professional
  • Ultra-strong construction using structural steel tubes
  • Extremely easy to set-up and take down using only one tool (provided)
  • Choice of semi-gloss black or white powder coated finish
  • Great for home, small studio/school use
  • Wide-stance leg system for maximum stability12 Foot Ballet BarreBoss Ballet Barres
    1-888-301-6403info@balletbarresonline.com
    www.balletbarresonline.com
​​

ABOUT US

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